Apparently the Juvenile Diabetes Research Foundation decided it would be a good idea to get people to buy sugar in order to support diabetes research. Let me say that again...they want you to buy sugary food to benefit Type 1 diabetes. Really. Dr. Freedhoff describes it better than I can (with pictures), so I'll send you over to his post, but allow me to say how appalled I am.
Seriously, folks...this would be like selling UV tanning to promote lupus research. So. Very. Wrong.